Information Collection and Use
Fork in the Road uses information we collect to analyze how the Service is used, diagnose service or technical problems, maintain security, monitor aggregate metrics such as total number of visitors, traffic, and demographic patterns, and track user Content as necessary to comply with the Digital Millennium Copyright Act and other applicable laws.
User-Provided Information: You may provide us with information about yourself when you respond to an opportunity to receive further information about our company, place an order, or otherwise interact with us. If you provide us with your email address, we may use it to send you Service-related notices (including any notices required by law, in lieu of communication by postal mail). We may also use your email address to send you newsletters and/or marketing messages. If you do not want to receive such messages, you may opt out by following the instructions in the message. If you correspond with us by email, we may retain the content of your email messages, your email address and our responses. We use your shipping address to ship your products to you and to send catalogs and other mailings to you. We use your billing address, if different than your shipping address, to verify your billing information. We use your credit card information to process your payments for purchases n the Service. We will not store your credit card number unless you ask us to.
You may also provide us information in Content you post to the Service. Content you post to public areas of the Service may be publicly viewed.
If you choose to use our invitation service to invite a friend to visit the Service, we will ask you for that person's email address and automatically send an email invitation. Fork in the Road stores this information to send this email and to track the success of our invitation service.
Cookies: When you visit the Service, we may send one or more “cookies” - a small data file - to your computer to uniquely identify your browser and let Fork in the Road enhance your navigation through the site. A cookie may convey anonymous information about how you browse the Service to us, but does not collect personal information about you. A persistent cookie remains on your hard drive after you close your browser so that it can be used by your browser on subsequent visits to the Service. Persistent cookies can be removed by following your web browser’s directions. A session cookie is temporary and disappears after you close your browser. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of the Service may not function properly if the ability to accept cookies is disabled.
Log Files: Log file information is automatically reported by your browser each time you access a web page. When you use the Service, our servers automatically record certain information that your web browser sends whenever you visit any website. These server logs may include information such as your web request, Internet Protocol (“IP”) address, browser type, referring / exit pages and URLs, number of clicks, domain names, landing pages, pages viewed, and other such information.
Clear Gifs Information: When you use the Service, we may employ clear gifs (also known as web beacons) which are used to track the online usage patterns of our users anonymously. No personally identifiable information from your Fork in the Road account is collected using these clear gifs. In addition, we may also use clear gifs in HTML-based emails sent to our users to track which emails are opened by recipients. The information is used to enable more accurate reporting and make Fork in the Road better for our users.
How We Share Your Information
As we develop our business, we may buy or sell assets or business offerings, and we may transfer or assign customer, email, visitor and other information we collect in connection with these types of transactions. We may also transfer or assign such information in the course of corporate divestitures, mergers, or dissolution.
We may share or disclose your information with your consent. We cannot control third parties’ use of your information.
Fork in the Road may disclose your personal information if required to do so by law or subpoena or if we believe that it is reasonably necessary to comply with a law, regulation or legal request; to protect the safety of any person; to address fraud, security or technical issues; or to protect Fork in the Road’s rights or property.
Non-Personally Identifiable Information: We may share non-personally identifiable information (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc.) with interested third parties to help them understand the usage patterns for certain Fork in the Road services.
How We Protect Your Information
Fork in the Road uses commercially reasonable physical, managerial, and technical safeguards to preserve the integrity and security of your personal information. We cannot, however, ensure or warrant the security of any information you transmit to Fork in the Road or guarantee that your information on the Service may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards.
Your Choices About Your Information
You may, of course, decline to submit personally identifiable information through the Service, in which case Fork in the Road may not be able to provide certain services to you. You may review and/or correct your information maintained by the Service by emailing us at firstname.lastname@example.org.
Protecting the privacy of young children is especially important. Fork in the Road does not knowingly collect or solicit personal information from anyone under the age of 13. If we become aware that we have collected personal information from a child under age 13 without verification of parental consent, we take steps to remove that information.
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